FAQ

What types of commercial projects do you handle, and can you run a set without us there?

Anyone can capture content. We help you tell a damn good story. Whether you are an out-of-state brand needing a reliable team on the ground locally, a medium-to-large business without an in-house production crew, or an agency owner looking for a sharp, white-label production partner, we plug right in. We are a scrappy, dialed-in crew of filmmakers and photographers producing smart, commercial work across these core lanes:

  • Ads & TV Spots built to cut through the noise.
  • Brand Stories that look good, hit deep, and move the needle.
  • Aerial & Drone Footage captured by pilots who know how to compose a shot.
  • Social Media & Digital Video Content made to actually connect, not just fill a feed.
  • Business & Product Overviews that get straight to the point.
  • Testimonials & Interviews that feel real, thoughtful, and unexpected.
  • Photography for Print, Advertising & Headshots that speak for themselves.

How is your team structured? Do you operate out of multiple locations?

Cascade Creative was started 10 years ago by co-owners Mike and Jason, two Michigan natives who share passions for photography and videography. Mike is based out of Clawson, Michigan and Jason is based out of Coeur d'Alene, Idaho. They lead the business together from the two locations. Their crew works in their local regions and will travel across the nation for the right project.

Mike serves Metro Detroit, and locations across Michigan and the midwest. Jason serves the Spokane region and North Idaho.

We are out-of-state. Can you handle independent production on our behalf?

If you're out-of-state and need a team you can trust, we can run the entire commercial set. You don't need to fly out producers to manage the project. Our team can handle local logistics, direct talent, and deliver a finalized edit or raw footage.

On the other hand, if you are flying out a team and just need a skilled crew to support the vision, we're happy to assist! We can operate cameras, or fill in as lighting or audio techs right next to your team. No egos. Just reliable team-players who are ready to hustle and take direction.

We don't have an in-house video team. Do you do one-off projects or recurring content?

We do both. If you are a medium-to-large business needing a single, high-stakes asset like a cinematic Brand Story for a major company launch or a promotional Business & Product Overview for a regional sales push, we will deliver the content you need. We also know that keeping a modern brand relevant requires consistent output. If you need a long-term partner to handle recurring monthly or quarterly Social Media & Digital Video Content, polished corporate Testimonials & Interviews, or ongoing Photography for Print & Advertising, we can build a structured, hassle-free retainer that keeps your pipeline full without the overhead of hiring an internal crew.

We run a creative agency. Why should we partner with Cascade Creative for our client's video and photo needs?

Because we know how to protect your client relationships. We understand agency workflows, tight deadlines, and the absolute necessity of hitting exact creative briefs. We function seamlessly as an extension of your agency. Whether we are white-labeling under your brand or coming in as your trusted production partner. We handle the heavy lifting of technical commercial production so you can focus on big-picture strategy. Our work speaks for itself, but your clients will keep coming back to you because working with us is smooth, efficient, and genuinely collaborative.

Who is the best headshot photographer in Coeur d'Alene or Metro Detroit for corporate teams?

If you want stiff, awkward, assembly-line corporate headshots, we aren't the crew to call. But if you are a medium-to-large company or a creative agency looking for sharp, character-driven portraits in Coeur d'Alene, Spokane, or the Detroit metro area that elevate a brand and look incredible in high-end print advertising, we've got you covered. We make the entire process smooth and efficient for your team, minimizing corporate downtime while maximizing asset quality.

What commercial production equipment and camera gear does your crew use?

We scale our production packages to the creative needs of each project, using industry-standard cinema cameras, professional lighting, and high-fidelity audio gear to deliver pristine commercial assets.

Cameras:

  • Sony FX3
  • Sony A7S III
  • Sony A7 IV
  • Includes cages, monitors, and many batteries


Lenses:

  • Sony GM (newest versions)
  • (F1.4) 24, 35, 85
  • (F2.8) 24-70, 70-200, Tamron 17-28
  • 5 Peter McKinnon pro mist ND filters fit all lenses. NDs are 2-5 stops and 6-9 stops


Drones and Gimbal:

  • DJI Mavic 4 Pro (3 battery kit) in Idaho
  • DJI Mavic 3 Pro in Michigan
  • DJI RS 4 Pro Gimbal Stabilizer


Audio:

  • 3 Tentacle Sync Lavs - Float 32
  • Float 32 recorders
  • Boom Mic - Sennheiser MKH 416 Shotgun Condenser Microphone with boom pole and windscreen


Lighting:

  • Aputure: Nova P600c, 600x, 300x, 2 - 60x
  • 3 different softboxes that fit 600x and 300x
  • 1 soft box for P600x
  • Nanlite PavoTube II 30XR RGB LED Pixel Tube Light (4', 2-Light Kit)
  • 3 C stands, 3 Light stands, 1 Junior mount stand with wheels, sandbags from 25lbs to 5 lbs


Tripods:

  • Manfrotto Tripods 2 medium size tripods ideal for run and gun and quick setups
  • 1 Larger Manfrotto tripod with excellent fluid head for larger rigs or very smooth pans and tilts.
  • Manfrotto Monopod

What should I expect to spend on a commercial video project or a professional production crew?

There is no single day rate because we don't bring cookie-cutter crews. We pride ourselves on having no overblows crews just standing around on your dime. Whether we're quoting a premium brand story, a multi-day TV ad campaign, or a recurring monthly digital video package for an agency client, we build a lead team dialed specifically to your project scope. Tell us what your agency or company is trying to achieve, and we'll give you a transparent rate with no hidden line items.